Hot on the Heels of Emma François, Founder of Sessùn

From a simple hobby to finance her studies, Emma François has made her bohemian accented label Sessùn a favorite with fashionistas. Sixteen years after her debut, this Marseillaise at heart sets herself a new challenge with the design of a first wedding dress collection "Yes"!
By Mélissa Darré

What is your relationship to Provence? How does it influence your creativity?

It’s a very strong link; I’ve been in Marseille for 15 years. I live here and I grew up here; it represents my roots. I often think about the chance I have to live and work next by the sea. I am looking for a little bolthole in Paris at the moment, and I always try to find an apartment on the top-floor, as high as possible, to find some blue sky.

At Sessùn, there is no marked Provencal identity. But it has a cool side, a bit nonchalant, where the spirit of the south shows through.

Why did you decide to do this first collection, "Yes"?

My friends and I wanted to get married, but with the idea of a modern marriage. Exit the floor-length gown; I wanted a little backless dress that I could dance in all night. So I made it. But that wasn’t my first choice, I really wanted to buy one, but I didn’t find any alternative to the traditional dress on the market.

It was the same for my friends and loyal customers. The design of this first collection is the result of their requests. And I admit that it seemed easy. Using only white, you can concentrate on details like feathers, or lace, with a more couture approach than the ready-to-wear collections, but always in the same spirit.

What did you want to bring to future brides?

The Sessùn wedding dress is a dress that you can have fun, dance, and move easily in. Those who wish to can wear it again with no problem. For that matter, brides often buy a second dress to be more comfortable for the rest of the evening.

I wanted to have consistency, to stay true to the style of the brand in creating a dress for a bohemian, romantic, retro or classic bride. I also kept our little signature: the bare back. This is something that you often see at Sessùn, I think it brings a bit of sexiness.

Who is the Sessùn bride?

I picture quite an uninhibited bride, who wants to feel good in her dress, in tune with it and not feel like she’s wearing a costume. The important thing is to feel at ease physically and with your style on that special day.

So far, the collection is a real success. Indeed we have many enthusiastic messages from brides who say they were happy to finally find a dress in their image.

www.sessun.com

Hot on the Heels of Emma François, Founder of Sessùn
Hot on the Heels of Emma François, Founder of Sessùn
From a simple hobby to finance her studies, Emma François has made her bohemian accented label Sessùn a favorite with fashionistas
© Stephanie Paparelli
A first wedding dress collection
A first wedding dress collection "Yes"
This Marseillaise at heart sets herself a new challenge with the design of a first wedding dress collection
© Sessùn
The Sessùn wedding dress
The Sessùn wedding dress

"A more couture approach than the ready-to-wear collections, but always in the same spirit."

© Sessùn

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