L'Occitane en Provence
 

Almond

Unveil Smoother, Firmer Skin

 

Greek mythology, the almond tree represented youthfulness, fragility and virginal grace.

 

Until the beginning of the last century, the almond was a strong symbol of the Provençal landscape. But from the 1930s, threatened by new, more profitable crops and the mechanisation of agriculture, the almond tree became rare in the region.

 

To support this traditional farming practice, many projects have come into being. For the last few years, every

October, the inhabitants of Oraison (a small town known for its almond-crushing factories) have celebrated the annual Almond Festival, reviving the «time of the almond trees».

 

To help almond farmers, and to make the long-forgotten almond tree once again a familiar feature of the Provençal landscape, L'OCCITANE is committed to sourcing its almonds from producers in the south of France.

 

Active ingredients derived from the almond

For Jean-Pierre and Pauline Jaubert, the passion for almonds is handed down from father to daughter. For several years, Jean-Pierre Jaubert has cultivated 10,000 almond trees on the Valensole plateau in Haute-Provence.

 

«When you watch the bees as they come and gather pollen from the almond blossoms, then when you see that the flowers have become fruits, you tell yourself that you did the right thing by launching into this adventure.» With a real passion for what he does, he has passed down his knowledge and skills to his daughter, so that soon she, in turn, can perpetuate the tradition of almonds in Provence.

 

The cosmetic benefits of Almond

The firm ivory nut, which grows protected in a beautiful soft green velvet shell, is very much appreciated for its cosmetic properties. Extracted from the nut is the elegant and rich almond oil, milk, and proteins which moisturizes, nourishes, smoothes and firms the skin.

 

Well known for its moisturizing and softening benefits, the proteins of the almond shell also leave the epidermis firmer and more elastic. Combined with other ingredients, these proteins can fight the appearance of cellulite and reshape the silhouette.

 

Discover our Almond collection